THREADNY predicts cut-throat retailers may stoop to bed bug foul-play in throes of ongoing “Store Wars.”
As NBC reports:
The very words ‘bed bugs’ are enough to induce a preconditioned hysteria, as anyone who’s experienced them before knows how hard it is to rid the critters from their homes. Nowadays claiming that a store has bed bugs is practically the equivalent of calling in a bomb scare, which is perhaps, we’d venture to say, what many stores might start doing to each other.
Just as high-end designer brands have been deviously undermining one another by anonymously sending competitors’ ‘It’ bags to public figures that don’t exactly live up to the label’s image, in what Simon Doonan describes in the New York Observer as ‘a wicked new marketing strategy’ (aka the ‘Snooki Effect’), we’re willing to wager that bed bugs might be the next form of ammo in retail wars.
I would certainly hope that what amounts to biological warfare will not occur.
Anyone who thinks this is a step above sending a competing store’s “It” bag to a “celebrity” who isn’t deemed worthy of the brand seriously does not understand the damage even one bed bug can do.
And that reminds me: we never did hear any more about Des Moines’ alleged “bed bug saboteur.”